Visiting an
organic vegetable farm (November 2006)
:
This formation has been carried out since the years 95-96. It evolves with the people, and the constraints of the territory. With the CROC project, this formation is articulated around the unit on marketing of farm products and rural services
The formation is structured in 4 stages.
Stage 1: recognition of its own resources.
The aim of this stage is to estimate one’s own knowledges and apprenticeships in order to evaluate the adequacy to one’s project. Visits and practical trainings allow beneficiaries to discover the trade they are applying and its requirements. This operation may lead to reconsider and to orientate differently one’s project.
Stage 2: constitution of a network of professionals.
The future entrepreneur gradually will build a network of contacts (people’s representatives, professionals) in order to position his project within its territory and to estimate its stakes.
Stage 3:adaptation of the project to constraints identified
The future entrepreneur takes into account all the parameters related to his project: production, sale, management and financing, in order to integrate adapted markets. This stage presents new forms of trade (individual or collective).
Stage 4:design of project and action plan.
The trainee integrates all the information collected in a renewed design of his project. The future entrepreneur must be able to present his project, its progress and its strategy.
Welcoming
visitors in an oysters farm in Marseillan
This operation started with the demand of 6 oysters producers, belonging to the Civam group of the Thau Laguna, for a better recognition of their product and experimentation of new marketing circuit.
The first step was concretised by the participation to the Slow food exhibition in Turin (October 2006). The preparation of this event allowed producers to reflect on their produce qualities, and on the ethic of the group. The operation put in evidence a good image of the product abroad (Italy), potential to exportation, but lack of expertise in marketing domain.
Presently, in a second stage, the group works on the design of a collective tool for marketing. Several types of legal organisation have been studied, and the GIE form (economical interest group) has been selected. The group has proposed a plan of actions in order to be ready, and production available, by September 2008.
Exchange of good practices and promotion of products of open air cattle breeding.
Galloway cattle
during winter on Lacamp highland (Corbières, Aude)
This operation has been initiated within the framework of the CROC project, following the request of a stockbreeder of Haut Languedoc to enhance cattle breeding on marginal agricultural highlands. The open air breeding demands a low level of investment and could be a less expensive way to settle new cattle farms.
FDCivam proposed to constitute a group of breeders in order to facilitate farm management, through exchanges of practices, material and animals.
A diagnosis of every farm has been carried out and the scientific and technical partnership has been reinforced. The collective of producers is presently designing a new action plan.